Micro Niche blogs can be as profitable as a long term blog. The only difference is that long term blogs can generate a consistent amount of money every month, and a micro-niche blog can make whatever amount is possible within a brief period.
Here in this article, I’ll guide you with building a successful micro-niche blog with some secret bonus tip within the article;
I’m not going to explain what a micro-niche blog is. You can do a Google search and get a basic idea about it by reading some articles or watching an explainer video.
Let’s break down the critical factors of a successful micro-niche blog:
- Low Competition Keywords
- Manual Keyword Competition Analysis
- EMD or Exact Matching Domain
- Web Hosting
- On-Page Optimization
- Off-Page Optimization
- Rank and Bank $$$
I’m attaching a screenshot from one of my AdSense accounts which was making hundreds of dollars all with micro-niche sites. I’m hiding the site’s URL because I sold them and made some extra money (more on this later).
It’s not like that you’ll start a micro-niche blog and make money every single time. There is a 50-50 chance where you can make money or not. Of course for the micro-niche blog, the main source of the traffic will be organic search results from SE like Google, Bing, Yahoo. To build a successful micro-niche blog and start ranking on these SE, mainly on Google, you need to do detail keyword research and here you’ll learn how to do keyword research for micro-niche blogs.
Keyword Research For Micro-Niche Blog/Sites
Required tools for keyword research:
- Keywords Everywhere (Browser Extension)
- Ahrefs (Optional)
- A Computer (Of course)
How To Get Started with Keyword Research
Niche Selection: In Keyword Research niche selection plays a very critical role. You can start a micro niche blog or site or any niche, for example: health, tech, news, finance, crypto, etc. But selecting the niche which is right for you is very critical.
Personally speaking, I’m more attached to the tech niche then health or any other niches. So whenever I do keyword research for my micro-niche blog, I always find it somewhat easier to find tech related low competition keywords.
So select you niche wisely so you never get bored working on it.
Selecting Keywords: With a single site you can target a single keyword a group of keywords. But never mix the two niches on a single blog or site. For example if your keyword is: How to lose weight? You can also target Best weight lose exercises on the same site, but not the keyword: iPhone 12 Specifications.
Finding Keywords: Niche selection done? Now it’s time to find some keywords.
For example let’s take health as our selected niche and find some profitable keywords around it.
This is where Ahrefs (tool 2) will help you. Of course you can find keywords manually but Ahrefs can save 90% of your time on finding the right keyword for you.
Ahrefs offers 7 days trial for just $7, you can click here to signup (we are not affiliated with Ahrefs).
Search for any health related keyword on Google: This is how I start my keyword research, you might have different ways of doing so but I’ll start it this way. For example you can do a Google search for most common health related keyword, i.e. how to lose weight (Search volume: 450K/mo).
Pick a site: Once you do the search, you’ll get millions of results of websites targeting the keyword. Pick any websites from the top 10 pages of Google, we’ll cross examine them on Ahrefs for low competition keywords.
Explore the site on Ahrefs: Go to Ahrefs site explorer option and paste the site URL and click on the search button. Now this will give you a detail analytics of the site, but we are only interested in the keyword part.
Exploring Keywords: For the example, I’m taking “dietdoctor.com” as the site. Now click on the Organic Keywords option to find out all the target keywords by the website.
For example this site has 759K organic keywords as per Ahrefs. Now all we need to do is find 3-4 profitable low competition keywords from that 759K and build a micro-niche site for it ( single keyword is also good).
On the Organic keywords page play with the result filters. It many vary for site to site. For this site we are going to set the below filters:
- Position: As it is
- Volume: From 5,000 to 20,000
- KD: From 0 to 20
And rest as it is.
From this filter we got a very low competition keyword.
- Keyword: is hummus keto
- Search Volume: 9,900/mo
- Only 900 double quote result (you can search for “for the example” to know how many pages actually targeting their pages to for the example keyword.
We got this very low competition keyword from just exploring a site and playing with the result filters. To get the maximum benefits from Ahrefs, read their blogs and know how to use the various options available within their site.
That’s how you can find profitable keywords for your micro-niche blogs. Now it’s time to build a blog or website around the selected keyword.
Setting up the blog/site
We have our niche, keyword and now it’s time to build a site for it.
- Niche: Health
- Keyword: is hummus keto
Domain & Hosting
It is always recommended to start a micro-niche site on Top-Level Domain (TLD) (for example: .com, .net, .org). You can also start a blog on blogger.com, wordpress.com, wix.com for free but you won’t get a top-level domain connected to your contents.
Now a days domains are cheap, you can get a .com domain for as low as $1 from some registrar. Another crucial requirement with the domain name is hosting, there are many big players in the hosting industry. Check out our best web hosting providers list for 2020 to know more.
Some web hosting company even provides free domain name registration with their annual year plans. For example, HostGator offers free domain (.com/.net/.org) with their annual plan, starting at just $2.75/mo which makes it just $33/years for hosting and domain.
I’m personally paying and using many web hosting providers for my micro-niche blogs and never faced any issue till now. I’m using Siteground, A2Hosting, Inmotion Hosting, HostArmada, and more.
You can signup to HostGator using this link, SiteGround using this link, A2Hosting using this link, FastComet using this link and HostArmada using this link. Use our custom promo code “VMEDIA75” on HostArmada to save 75% on any plan.
FTC DISCLOSURE: We receive customer referral fees from HostGator, Siteground, A2Hosting, FastComet, HostArmada. All data and opinion are based on our experience as a paying customer.
When it comes to domain registration, we need to register an EMD or Exact matching domain for micro-niche blogs. As our keyword is “is hummus keto”, we’ll take a domain like: ishummusketo.com/.net/.org, whatever is available to register.
WordPress Setup & Theme
WordPress: Installing WordPress and setting up the theme is going to be the easiest part of the process. Once you have a hosting and domain name connected to it, login to the cPanel and you’ll see an option Softaculous Apps. Under it click on WordPress and proceed with the installation.
Once the WordPress installation is done, make sure that you install SSL Certificate as well. It not not required but highly recommended. You can buy an SSL Certificate from your hosting provider or get one from sslforfree.com for free.
Again one more good thing about hosting providers like HostGator, Siteground is that they give you SSL Certificate for free with the hosting package.
Theme: Choose a very light weighted theme. You can go for StudioPress themes or GeneratePress. These are the theme that I use mostly, you can choose any theme you like but make sure that it doesn’t make your site slow.
Plugins: One you install the theme, it’s time to install some recommended plugins to get most from WordPress. Of course it is not required but these are some plugins that I use with micro-niche blogs:
- Classic Editor
- ShortCode Ultimate
- Ultimate Nofollow
- Really Simple SSL
- WP Rocket (You can use alternate cache plugins)
- Yoast SEO (optional)
Content & On-Page Optimization
Now that you are done with installing the theme and recommended plugins. It’s time to publish some content for your new micro-niche blog and give it a proper look.
As our main keyword is “is hummus keto”, our first step will be publishing a content around this keyword.
Write an 1000-1500 words of article and publish it as a page. Make sure to insert the keyword on the very first, second, and third paragraph of the article (some may say it’s not required but this is how I do it).
Maintain a 5% of keyword ration on your content and interlink your contents. Also add outgoing links to relevant websites, but make sure that you don’t give a free link to your competitor. Again adding an outgoing link is not required but it is recommended to make your site look genuine.
Bonus Tip: Adding a Wikipedia link is always safe. Just don’t add the link to your main keywords.
Write 5-6 contents around the main keyword and interlink them. Follow the same process while writing the articles and you’ll be good to go.
Also make sure that you change your Website name to the main keyword and write a relevant tagline. You can also design a basic and original logo with Photoshop or use Canva.com for readymade logo templates.
While adding images to your content, make sure to add proper caption and Alt Text.
Bonus Tip: Use the main keyword or long-tail keyword of the main keyword as Alt Text.
Use proper headlines with the main keyword in it. Don’t use “H1” while adding a headline, always use H2, H3 and so on. You can use an TOC (Table of Contents) plugin to highlight your headlines.
Publish a page with 1000-1500 words, targeting the main keyword and set it as homepage of the site. Now as supporting content publish at least 5 articles and interlink them. Once you are done with the On-Page optimization, we can proceed to Off-Page optimization and pass some juice to our site.
Backlinks: Backlink plays a very critical role when it comes to ranking a website. You can write best of the best article but without quality backlinks your site will never get the attention it needs or deserves. There are many ways how you can create backlinks for your micro-niche blog or site:
Manually Create Backlinks: There are many websites which accepts comment backlinks and well as free guest posts. You can reach out to some blog owners asking for guest posts, send them your samples and they might let you publish it for free. Comment backlinks are most common for micro-niche sites, you can find them by searching on Google, we’ll also publish a list very soon. But be careful while creating comment backlinks, always check spam score of the site you are creating the backlink on; otherwise your site will get backfire.
Buy Backlinks: You can buy high quality backlinks from many sellers. But I’ll suggest you to get in touch with a trusted person who will give priority to your niche privacy and maintain quality as well. You can find many seller/ reseller on Facebook groups, but the sites are usually already spammed. Check the sites DA, PA, Spam Score before purchasing a backlink from some random person on internet.
We Sell Backlinks
We Also Sell backlinks to our clients. You can reach out to us about your project through this page. We have thousands of In-house high quality blogs having DA up to 80+, if you need a initial boost to your success, feel free to contact us.
Create Social & Bookmark Links: Creating social and bookmark links are always free, all you need is some time to invest. If you are not able to adjust time for creating backlinks on your own, you can hire someone or buy a package from Fiverr, SEOClerks and they will do it for you.
Answer Backlinks: You can create answer backlinks from Quora, Reddit, etc. As our niche is health, we can post a question on Quora or Reddit ourselves and write an answer for it linking to our blog or we can find a question related to our niche and post the answer there with a backlink to our site. This is the most common practice many people are following nowadays, you might even get some traffic from Quora itself.
Create Social Media Profiles: As our niche is health, there are many people on Instagram, Facebook who follows health topics. We can create Facebook, Instagram profiles for our website and interlink it with our website.
The common way to monetize a micro-niche blog is Google AdSense. If you already have an AdSense account, you can verify your new site under the same account and run Ads on it. If not, signup to Google AdSense using this link. Here are some others ways that you can use to monetize your blog/ site and earn money:
- Google AdSense
- Sites like Propeller Ads
- Sponsored Post (Once you have traffic)
- Selling Guest Posts (Once you have traffic)
- Promoting Affiliate Products
Even if you don’t have an AdSense account, you can find alternate options to AdSense and use it (we’ll soon publish a list on AdSense alternative). Once you blog starts ranking on Google and other Search Engines, we can also start selling sponsored/ guest posts, promote affiliate products and more.
When you have real users on your site, you won’t find any difficulty to find a monetization way.
Sell The Site: This is a big move and can generate you thousands of dollars at once. I have been selling blogs/ websites since 2015 and I believe selling the micro-niche blogs can be more profitable than actually monetizing it with AdSense or any other platform.
But if you have millions of traffic monthly, it’s a different game. With that amount of traffic you can generate more income by simply promoting some affiliate products.
This is how you can build a micro-niche blog and make money online in 2020. Of course we’ll keep updating this post with latest tips and tricks. If you need any suggestion or help with starting a micro-niche blog, leave a comment below and we’ll answer them as soon as possible.
Thank you for reading my article on the Micro-Niche blog. Hope you find it helpful, feel free to leave your feedback in the comment section below, and stay tuned for more interesting content.