Free marketing planning tool
Estimate a practical monthly marketing budget and see how it could be allocated across SEO, Google Ads, Meta Ads, social media and content.
This is planning guidance, not a guarantee of results. Your margins, sales cycle, competition and execution quality still matter.
Suggested midpoint: ₹56,100 per month
Prioritise conversion tracking, high intent Google campaigns and Meta campaigns that create and capture qualified demand.
The estimate excludes website projects, one time production, agency retainers and taxes unless you decide to fund them from the same total.
Build my custom growth plan↗Budget with context
There is no single percentage that works for every business.
A useful budget depends on revenue, gross margin, business stage, market size, competition, sales capacity and how quickly the business wants to grow. Early stage and growth businesses often need to invest a larger share of revenue because they are still building awareness, demand and acquisition systems.
This calculator uses your inputs to create a planning range. It should begin a more detailed conversation about unit economics and opportunity, not replace one.
Provides a scale for investment without treating marketing as an unlimited expense.
New and growing businesses usually need more active market development.
Lead generation, ecommerce, local visibility and awareness require different mixes.
Competition, buying cycles and customer value influence the investment required.
A national campaign generally needs more reach and testing than a local campaign.
The allocation is not a fixed media plan. It shows how different channels can support one commercial objective.
Build discoverability for people already searching for relevant products or services.
Capture active demand and test which searches create qualified enquiries or sales.
Create demand, retarget interested audiences and generate leads through visual campaigns.
Maintain brand visibility, credibility and consistent communication with the market.
Supply the messages, landing pages, visuals and videos every channel needs.
Questions, answered
No. It provides a planning estimate based on your inputs. An actual proposal requires research into your market, margins, current performance, assets and goals.
Not automatically. The result represents a total planning pool. Decide whether agency fees, creative production and technology will sit inside or outside that amount.
Not always. A smaller budget is often more effective when concentrated on one or two priority channels, supported by essential content and tracking.
Review performance monthly and reconsider the full allocation quarterly, or whenever margins, sales capacity, objectives or market conditions change.
The planning logic can be used elsewhere, but all amounts are displayed in Indian rupees and the recommendations are designed primarily for Indian businesses.
Verd Media connects performance marketing, SEO, social media, content and conversion focused websites through one accountable strategy.
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